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Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers rapidly place bids to acquire ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their advertisement is displayed to a rel
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Pop-under ads can be vexing for users, but they also present fascinating challenge for advertisers. These ads operate under the radar, appearing in a new window when a user interacts with a webpage. This stealthy approach can lead to impressive click-through rates (CTR) and ultimately drive engagement. Understanding how CPM pricing works for pop-un